Are you seeking more exposure? You’re coming to the right place. There are over 30 thousand property agents in the market. What are you going to do to stand out from the crowd? I believe before you found this article, you’ve already read through tons of articles that teach you how to get more exposure for real estate listings, and you tried it. Unfortunately, the result was not good. In this article, I’m going to share with you the proven strategies for getting more exposure for your real estate listings.
Make it Mobile-Friendly
73% of buyers search for a property by using their phones, you need to ensure that your website is mobile-friendly and your content is easy to read. Having a mobile-friendly and responsive website significantly increase the chance of being more successful and reaching a wider target audience. It simplifies the user experience and adds extra tools and selections that a normal website cannot provide. Here are the three key strategies you can do to optimise local search.
Three key strategies to optimise leads for local search on mobile devices exposure
- Google My Business
Your Google My Business page will be the cornerstone of your local search optimisation strategy. The images you post on your page, the accuracy of the information you fill out, and the keywords you include will all impact when and where your business information is displayed. Google will pull from the profile you created to generate your listing on the local three-pack as well as when they seek to understand where your business should fall different filters within highlighted results.
- Perform research on the hyper-local targeted area
To achieve that, you need to know what your targeted populations want to find in those areas. You need to know exactly how people make searches in your targeted region. This might include local trends in your industry, such as types of property, or it might consist of a particular name of the project that people might be interested in.
- Create content precisely for the targeted locale
You must create content that is relevant to their needs. Create content build around the targeted keywords and trends that uses the ideas naturally and adds value for the reader. Incorporate keywords that speak directly to the local audience rather than addressing broad topics that will also interest people a thousand miles away.
Create Video & Vlog Content For More Exposure
Video Marketing has become one of the most significant tools for property agents. Do you know that 78% of people watch online videos every week, and 55% view online videos every day? It is a great way to expose your real estate listings to more prospects. Besides, video adds more dimension and personality to visual listings and your brand, and the Internet public is hooked on videos. Most successful property agents build their reputation online and share their professional perspectives which helps them to increase their search rankings and leads.
The most important thing is because of real estate listings with videos, property agents receive 403% more inquiries than those without videos. Remember to attach your social media or your contact at the end of the video or in the description box. Never assume your audience knows where to find you on social media or even how to find your website.
Capitalise on Digital Advertising
One of the great ways to capitalise on digital advertising is through search engine optimisation (SEO). Make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website. When you did this correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.
Other than that, pay per click advertising (PPC) is a digital marketing strategy popularly integrated by property professional business owners. The main advantage of a PPC advert is that you only get charged when someone else clicks on your ads.
Upload Photo Gallery
First and foremost, you must make sure your listings photos have high-quality resolutions and its attractive. When buyers conduct an online home search, the first thing that catches their attention is the property photos. Properties on the market with high-quality photography reportedly sell 32% faster than those without.
Upload listings photos on your presence on social media like Facebook, Instagram or even a website. These can help you connect with clients but the key to getting business on social media is consistency.
Conduct Live Stream
Last but not least, conduct a live stream for your listings. It helps you to attract more buyers. Live streaming will naturally broaden your marketing reach. People love seeing real estate sales in action. That’s why there are numerous real estate shows on TV.
So, if you want to build a following fast, schedule a live session. People love it! Most people are nosey by nature and feel special when they are the first to know a juicy piece of information! So hop on a live call to give a tour of the house before it goes up for sale. Market it as an exclusive pre-showing. Answer their questions throughout the entire house tour. You will see the result very soon.
That is it!
While almost every property agent implements one or more digital marketing campaigns as a part of their business, it all comes down to how well the strategies are utilised.
Concentrate on creating digital content that aims to solve the problems of homebuyers and answer their questions. Leverage multiple online strategies to improve your chances of getting found by potential customers.
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