Our Story

Where it began

Our journey began with the dreams of three visionary entrepreneurs who identified a gap in the furniture rental industry in Singapore. Starting from home furniture, we expanded our offerings to include office furniture and event furniture, catering to diverse needs across the city.

Over the years, we have refined our services to cater to clients looking for furniture rental for a few months or several years. Our extensive collection of stylish and functional pieces ensures we meet your needs.

Today, Singapore Furniture Rental (SFR Group) encompasses multiple brands, including Pinnacle Event Furniture, SFR Home Staging, Affinity Motion, SFR Logistics, The Good Home, and SERV, enhancing our expertise and expanding our reach in the furniture rental and related services industry.

As of 2024, we proudly pioneered office pod rentals in Singapore, marking a significant milestone in our commitment to innovative solutions for modern workspaces. We continue to lead the way in providing flexible, high-quality furniture solutions tailored to meet the evolving needs of our clients.

Our Mission

To be the leading provider of comprehensive furniture rental services in Singapore, recognised for our commitment to excellence, innovation, and sustainability. We envision transforming spaces into inspiring environments that promote comfort, productivity, and creativity for our clients.

Our Vision

At Singapore Furniture Rental, we love what we do. We’re passionate about helping people and committed to providing only the best furniture.

What makes us different

At Singapore Furniture Rental, we love what we do. We’re passionate about helping people and committed to providing only the best furniture.

What makes us special is our dedication to turning your vision into reality. Whether it’s making a simple space look amazing or creating a professional and welcoming office, we’re here to make your dreams come true.

We’re not just about renting furniture; we’re about creating experiences. We want to help you tell your story through beautifully furnished spaces. Our team is driven by the joy of seeing a property sell quickly, a landlord happy with a well-furnished unit, or a corporate event that impresses everyone.

We’re excited to be part of your journey and to help you create spaces that inspire.