cross icon
Why Million Dollar Properties Need Professional Home Staging
May 30, 2022

Why Million Dollar Properties Need Professional Home Staging

Selling luxury properties might seem easy because of two main things. First, the market for high-end homes is pretty niched down. Second, they can already be attractive based on location and exterior appearance. However, when looking for homes to buy, homebuyers want to see spaces that they can visualize themselves living in. If a property is not professionally staged, homebuyers might have difficulty visualizing them living in the place especially if the house is too big to picture how certain furniture should be arranged. It would be hard for a buyer to feel an emotional connection to an empty, lifeless property. 

Professional home stagers like us are experts in transforming high-end luxury homes into livable and welcoming ones for listing presentations and for home viewings. Here are some reasons why luxury properties need to be staged. 

Professional Home Staging is necessary to create presentable listing photos

Professional Home Staging is necessary to create presentable listing photos

When looking for a home to buy, buyers would start their search on the internet. And because humans are inherently visual creatures, pictures appeal to us more quickly than words. They provide a lot more engaging experience that will further pique our attention. This is what makes listing photos just as vital as copies when posted on social media sites and real estate website listings.

So, how can you make your listing photos attractive? The solution is that you should first stage the rooms. No matter how nice the home is, if the rooms are vacant, it will not appeal to the buyer. For example, if a buyer is looking at two identical properties on the phone screen but one of them is not staged, which do you think the prospective buyer would be most interested in clicking?

To appeal to a wide audience

To appeal to a wide audience

Professional home stagers know exactly how to stage a property for it to appeal to a wide variety of audiences. Many people have design inclinations and preferences. Sometimes, even choosing a certain color, or artwork can influence the appeal of the property to them. 

When staging, home stagers know how to decorate spaces in a neutral yet attractive way that will make all kinds of home buyers feel at home. Huge properties are hard to furnish but we at SFR have successfully staged multiple high-end properties. We have many furniture types that are perfect for both contemporary condominium units and traditional landed properties which allows us to flexibly stage almost any home, traditional or modern. 

To sell it quickly

To sell it quickly

Professional home staging may significantly speed up the selling. According to the National Association of Realtors research, 82% of buyer’s agents said expert home staging was essential for buyers to see the property as their own. This increases the desire of potential purchasers to invest in million-dollar properties. The more people you get inquiring about your property, the faster the house will be sold. 

Professional Home Staging is needed to highlight the best features of the property

Professional Home Staging is needed to highlight the best features of the property

Professional home staging highlights the best attributes of the house while emphasizing the most important selling points. Each property has its own set of strengths and disadvantages. Homeowners may fail to see these strengths and flaws since they are accustomed to viewing or living on the property. This is when a home staging professional might come in handy. A home stager has an eye for design and will almost always notice the obvious selling qualities of a house the moment they see it.

To prep for home viewing

To prep for home viewing

It’s a lot more enjoyable viewing a furnished property than an empty one. Luxurious homes are attractive from the outside. Homebuyers will see the beautiful architectural features, the smart design integration, and other advanced features most high-end properties have. 

However, home viewing does not stop there. When a prospective buyer sets up an appointment to view the house, you have to make sure that the interior of the property is just as presentable as it is on the outside. Help the potential buyer visualize the property as their future home by staging it. Your goal should be to make them feel that connection and fall in love with the place the moment they step inside. 

Professional Home Staging increases your chances to get a top-dollar offer

Professional Home Staging increases your chances to get a top-dollar offer

When compared to similar properties that were not staged, 23 percent of agents said that home staging improved bids by 1% to 5%. When a property is staged, there’s a huge chance that you’ll get a higher offer way more than your original asking price. People are willing to pay a premium for something that impresses them or makes them happy. So if you are wondering if home staging is really worth it or if it gives you returns on investments, well take it from top-performing real state agents who are staging almost all of their properties before listing them. 

Do you have a million-dollar listing you want to stage? Contact us now and get a quote!

Want to learn more? Here are more interesting reads: 

This is What Top-Performing Property Agents Say About Home Staging

Why Home Staging Your Property is Worth The Investment