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Why Home Staging Isn't Just for HDBs and Condo Units
November 20, 2023

Why Home Staging Isn’t Just for HDBs and Condo Units

Home staging is a powerful real estate strategy that has gained popularity in recent years and for a good reason. It involves preparing and decorating a property to make it more appealing to potential buyers. Many people associate home staging with HDB flats and condo units, thinking that it’s only necessary for smaller or less expensive properties. However, the truth is that home staging can work wonders for high-end properties as well. In this article, we will explore why home staging isn’t limited to HDBs and condos, and how it can be a game-changer for the real estate market in Singapore.

The Singaporean Real Estate Landscape

Before delving into the world of home staging, let’s take a look at the current state of the real estate market in Singapore. According to the Urban Redevelopment Authority (URA), Singapore’s HDB and condo resale market has been on a steady rise in recent years. In 2022, a total of 26,983 HDB units and 9,153 private condo units were sold. These numbers indicate a thriving real estate market that attracts buyers from various backgrounds and financial capabilities.

High-End Properties and Home Staging

It’s a common misconception that only smaller or less expensive properties require home staging. However, high-end properties can benefit immensely from this practice as well. Here are some reasons why:

First Impressions Matter

High-end buyers are discerning, and they expect a certain level of luxury and sophistication when viewing a property. Home staging can create a lasting first impression by showcasing the property’s full potential. From elegant furnishings to tasteful decor, staging can help a high-end property shine.

Highlighting Unique Features

High-end properties often come with unique and luxurious features, such as grand staircases, custom-built wine cellars, or stunning views. Home staging can help accentuate these features, making the property stand out from the competition.

Emotional Connection

Home staging is not just about aesthetics; it’s about creating an emotional connection with potential buyers. When buyers can envision themselves living in a space, they are more likely to make an offer. High-end properties need to evoke feelings of opulence and comfort, which can be achieved through expert staging.

Premium Photography

High-quality property photos and virtual tours are essential in marketing high-end homes. Staging ensures that every room looks its best, making the property more attractive in online listings and promotional materials.

Success Stories in High-End Real Estate

It’s important to highlight some success stories in the high-end real estate market in Singapore where home staging played a significant role in the sale of premium properties:

Sentosa Cove

Sentosa Cove, known for its luxurious waterfront properties, is a prime example of high-end real estate in Singapore. A beautifully staged waterfront villa with stunning views saw an increase in inquiries and offers after staging. The property eventually sold for a premium price.

Orchard Road Residences

Luxury condos along Orchard Road have also benefited from home staging. A well-staged penthouse in one of these upscale developments saw a significant increase in interest and sold above the asking price.

Prime District Bungalows

Exclusive bungalows in prime districts like Bukit Timah have experienced quicker sales and higher selling prices after professional home staging. The added allure of beautifully staged interiors makes these properties more appealing to wealthy buyers.


In the world of real estate, first impressions are crucial. High-end properties, like HDBs and condo units, can significantly benefit from home staging. It creates an emotional connection, highlights unique features, and makes the property more appealing in marketing materials. In a thriving market like Singapore, where HDB and condo units are in high demand, it’s clear that home staging isn’t just for smaller properties but also for the elite end of the market. So, whether you’re selling a modest HDB flat or a luxurious Sentosa Cove villa, home staging can be the key to a successful sale.

Are you selling your home and want to sell it quickly for more money? We’re here to help with our pro home staging services. We usually work with real estate agents, but homeowners with questions are welcome too. Our experienced team will make your space look amazing to impress buyers. Reach out to us now to set up a chat and learn how staging can boost your home’s value. We’ll unlock your home’s full potential and make it stand out in the crowded real estate market.

More Interesting Reads:

Winning The Buyer’s Eye: Essential Home Staging Tips Every Real Estate Agent Should Know
Neutralizing & Depersonalizing: Preparing Landed Houses for Sale