Real estate video marketing has evolved over the years. This is due to the creation of various platforms and advertising channels. The way of reaching out and attracting the market has become more strategic and effective. From reaching a wide range of audiences to narrowing the niche down, video marketing has been a strategic marketing medium that not only attracts but also converts people. In fact, 403% of real estate listings with videos receive more inquiries compared to those without.
According to research, human attention span has overwhelmingly decreased in the past years. So much so that a goldfish’s attention span is longer than ours. From 12 seconds in 2000, it is now down to 8 seconds. Taking this into account, marketers are finding ways to attract and hold the attention of consumers using video marketing strategies.
If you have noticed, social media platforms like Facebook, Instagram, and YouTube are adding short video-reel features somewhat similar to TikTok. A lot of businesses are leveraging this new tool to promote and market their business.
So, if you are a real estate agent who is looking for an effective marketing tool to increase property sales, it’s time to look into real estate video marketing content. In this post, we’ll look at the best sorts of videos for real estate marketing, as well as present examples, explore how to effectively advertise videos online, and look at the various production alternatives.
Property Video Tours
It is unarguable that property video walkthroughs are far more interesting than just merely showing pictures. For your next property listing, create a video to support your photos.
Video tours allow your potential buyers to have a more detailed glimpse of the property’s environment. Even just pulling out your phone and filming instantaneously can go a long way. Just make sure that the property is clean, well-prepped, staged, and in a good condition. While filming the tour, talk about the spaces and highlight the strengths and best features of the house.
Drone shots
Drone shots are cinematic and they can easily catch the attention of people. If you are selling a very luxurious property, hiring a video production company to create stunning aerial shots of the property would be ideal. The most notable advantage of drone videography is the ability to shoot breathtaking aerial video footage. This can give the buyer a unique perspective of a property.
Client Testimonials
Client testimonials are by far the most reliable proof that you or your real estate business is trusted by a lot of home buyers. Positive feedback from clients can have a significant impact on a homebuyer’s decision-making process. It can also affect his/her ability to trust a real estate agent. Even just one unfavorable review might sway a potential buyer.
Real Estate Agent Profile
Allow your audience to know more about who you are and what you do. Create a video profile introducing yourself, the business you’re in, the value you provide, and how you can be of help to them. Profile videos will make your audience trust you more because they will be able to see your confidence, dedication, and your expertise in the field. It is also another great strategy to position yourself as an authority in the real estate industry. If you are camera shy, don’t worry. Practice makes perfect. Prepare a script ahead and rehearse your lines. Be mindful of your body language, dress to impress, and lastly, speak with confidence.
Question and Answer Live Stream
Next, conduct a question and answer live stream to interact and get to know your target market more. Live stream videos tend to be more interactive since your audience can ask you questions in real-time and you can answer straight away. If hosting a live stream, let your audience know ahead so they can be ready with their questions and they’ll anticipate and wait for you to go live on their notifications.
Neighborhood Tours
Homebuyers want to know about the community, among other things. Spend some time walking about the neighborhood. Discuss the local business centers, adjacent facilities, parks, prospective developments, and transit options. Interacting with the community is also beneficial so that your viewers may get a sense of how life is in the neighborhood.
“How-To” Real Estate Video Marketing
Consider yourself in the shoes of a prospective buyer. When you need to know something, the first thing you do is look it up on the internet. This is why there is so much “How-to” content on the internet. It doesn’t matter if it’s in the form of a blog post or a video. However, because video marketing is so powerful, produce how-to videos to teach and enlighten your audience about certain topics related to property acquisition. Make it not just informative, but also enjoyable and relatable to watch.
Educational/Advice Videos
Lastly, make yourself relatable not just to prospective home buyers but also to other real estate agents as well. You can start creating video content about your journey. Tell them what inspires you to pursue a career in real estate. What are the challenges you’ve faced along the way and how are you able to overcome them? Give advice about the things you’re most knowledgeable about. It could be regarding the market seasons, real estate marketing strategies, how to network, or how to negotiate effectively to close more deals.
Planning to kickstart your real estate video marketing strategy?
If you’ve made it this far, you’re most likely serious about implementing a video content marketing plan for your real estate business. Or maybe you’re already making videos and want to improve your strategy. Either way, we’ve got you covered. Our partner company AffinityMotions helps real estate agents produce top-quality listing videos.
AffinityMotions is the premier go-to video production company in the real estate niche for property agents. Having completed 1,200 videos for more than 400 clients across multiple real estate agencies, it has played a vital role in the video disruption of the real estate industry.
As an added bonus, with over 6,700 subscribers and over 100,000 unique viewers, AffinityMotions growing Youtube Channel gets more than 30,000 impressions for videos posted per day. With this large and consistent viewership, real estate agents can reach new potential clients organically and get referrals without extra cost.
Head on over to AffinityMotion’s website and kickstart your video marketing journey without the hassle.
