Selling your property in the current market is no easy feat with the advances in technology bringing businesses online. But how can you use these resources to your advantage? Our team here at Singapore Furniture Rental (SFR) has some bright ideas in store for you.
1. Set the stage
If you have yet to try home staging for your property listings… it’s probably about time.
According to a survey conducted by major America real estate franchise Coldwell Banker, staged homes sold in HALF the time used to market non-staged homes.
One of the most important things you want to give buyers of your flat is – a good first impression. When you stage your home, you can help buyers visualise what it will be like when they move into the apartment, making it easier to close the deal for you.
Not sure how to get started? You can learn more about Singapore Furniture Rental’s Home Staging services right here.
2. Posting property reviews
With the Internet providing endless possibilities of resources, online property reviews presents buyers with a reliable outlet to learn more in-depth details about the unit listed such as the unique areas around the listings and nearby amenities. Knowing that someone understands their worries and clarifies their initial doubts about a property makes buyers more keen to close a deal for a particular property.
3. Lights, Camera, Action!
Blurry, pixelated and gloomy. These kind of images are definitely what will keep buyers away from your property. Invest in a high-definition camera or even better – a DSLR camera. According to a National Association of Realtors Report, photos were the most valuable online feature buyers used when searching for property listings. Higher quality photos can draw buyers in more efficiently and show them clearly what they will be getting for the listing.
4. Around the house in 360
You know what’s better than a DSLR camera? A Virtual Reality (VR) camera. Its all about giving buyers the complete experience when selling your listing though the Internet. Step it up a notch and provide 360 degree online virtual tours of the listing with a VR camera.
The trick is to make them feel at home; even when they are far from it.
5. Selling yourself through social media
New York Times bestselling author and serial entrepreneur Dan Schawbel once said, “When you brand yourself properly, the competition becomes irrelevant.”
Social media tools such as Facebook and Youtube are not just networking tools. They are also platforms for property agents to project their image and market their services to buyers. Make use of current trends such as testimonial videos and don’t be afraid to spread the good word of your past successes to the mass.
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